Şebnem Burnaz is professor of marketing and director of the Graduate School of Arts and Social Sciences at Istanbul Technical University. She received her Ph.D. degree in management -with major in marketing- from Bogazici University. She has been lecturing courses such as Principles of Marketing, Marketing Management, Retail Marketing, Marketing Research, Global Marketing, Consumer Behavior, Marketing Communications, Marketing Theory. Her research interests are in the fields of Marketing, Retailing, Decision Making, and Business Ethics. She published several articles and presented papers in leading conferences. She also acts as the director of the Center for Entrepreneurship and Innovation (ITU GINOVA) and the board member of Turkish Marketing Association.